Why is the BMW 7 Series so Expensive?

The BMW 7 Series is expensive due to BMW’s superior branding, amazing technology, like the new xDrive all-wheel drive system, driving assistants, cameras, etc included in the vehicle, and luxurious interior and exterior designs. 

The BMW 7 series is BMW’s flagship car, a luxury full-sized sedan that has been in production since 1977 and is a popular choice for those looking to purchase a luxury vehicle. People seem to have a lot to say about the 7 series, both good and bad. 

Many people don’t think it’s worth the money to buy a BMW 7 series vehicle new off the lot because they depreciate so much over a short period of time. This is true, and while the 7 series has an expensive initial price tag, it can be relatively easy to find good deals on used models from the series. 

Nevertheless, the BMW 7 series are high-performing vehicles with amazing technologies and features that a lot of people have deemed worth the money. 

If you’ve been wondering about the BMW 7 series and why it’s so expensive, stay tuned! In this article, we’ll be going over all the reasons the BMW series is so expensive, including branding, technology, and more!

BMW 7 Series Overview

Before we get into all the reasons why the BMW 7 series is so expensive, let’s go over the different vehicles currently offered in the range and get an idea of their price points. BMW currently offers six different models in the 2022 7 series:

  • 740i Sedan – starting at $86,800
  • 740i xDrive Sedan – starting at $89,800
  • 745e xDrive Sedan – starting at $95,900
  • 750i xDrive Sedan – starting at $103,000
  • Alpina B7 xDrive Sedan – starting at $143,200
  • M760i xDrive Sedan – starting at $157,800

As you can see, while there is a range of prices in the BMW 7 series, all of the vehicles offered would be considered expensive or luxury vehicles at their current price point. 

The series has a range of options, with all of the vehicles except the least expensive one equipped with BMW’s top of the line xDrive all-wheel drive system

There are also a range of engines offered, including a 3.0-liter BMW TwinPower Turbo inline 6-cylinder, a 4.4-liter BMW TwinPower Turbo V-8 engine, and a 6.6-liter BMW M Performance TwinPower Turbo V12 engine. The 745e XDrive Sedan even comes with an integrated electric motor, making the vehicle a luxury hybrid. 

Why is the BMW 7 So Expensive?


Though there are many innovative and luxurious features in the BMW 7 series, BMW’s branding is a prominent reason for the vehicle’s high price point. 

Because of BMW’s reputation, they are able to sell their cars at a more expensive price than other companies with less brand recognition. In addition to this, BMW brands the 7 series specifically as its flagship vehicle. 

This means that this series of luxury sedans are often viewed by consumers as the ‘pinnacle’ of the BMW brand, which allows the company to charge more for the vehicles. Often, new technologies and design themes are featured in the 7 series before they are implemented in the rest of BMW’s lineup

This gives further incentive for buyers to purchase these vehicles new and drives the price up even further.

Again to recap, why is that?

  1. Customers trust in BMW’s products
  2. The brand is widely recognized
  3. Customers feeling great with the products

Great branding is what separates companies like BMW from companies like Acura; it is one of the reasons why car prices plummet in price like these car products—

Just to name a few…

Amazing Technology

Another reason the BMW 7 series is such an expensive line of vehicles is because of the amazing technological features that come with the vehicle. 

As was mentioned before, the majority of the cars in the BMW 7 series come with BMW’s signature xDrive all-wheel drive system. This system, which rivals those like Audi’s Quattro system and the Mercedes-Benz 4Matic system, provides extra traction on surfaces with low grip. 

Additionally, xDrive combines with BMW’s stability control technology for tighter, safer turns even on difficult surfaces. The xDrive system is an excellent feature for both safety and longevity of your car, and it contributes to the price point of the 7 series being so high.

Vehicles in the 2022 7 series also have a number of additional high-end technology features, including:

  • The BMW Intelligent Personal Assistant, a voice-activated personal assistant to help you out on the road
  • A driver-oriented cockpit featuring a Digital Instrument Cluster that shows music, directions, settings, and more
  • BMW’s Back-up Assistant Technology
  • BMW Drive Recorder, which uses a series of cameras to capture footage from your drive to be viewed at a later time if desired
  • BMW’s Active Driving Assistant

As you can see, while these vehicles certainly are expensive, BMW makes sure each year’s 7 series is tricked out with the latest technologies. 

Luxurious Interior and Exterior Design

The next major reason BMW 7 series vehicles are so expensive is because of their luxurious interior and exterior design. 

Because the 7 series is considered to be the pinnacle of BMW’s fleet, extra care is taken to make sure these vehicles have state-of-the-art interior and exterior designs, which maximize the driving experience. 

BMW describes its 7 series vehicles as being “designed to showcase elegant details, precise lines, and a dramatic exterior.” The front design of the 2022 7 series is designed with a large kidney grille and standard Adaptive Full LED lights. The taillights of the car boast a “slim silhouette and seamless light band.”

The interior on these vehicles is just as impressive as the exterior, creating a luxurious cabin for the driver and passengers. One available feature is called the Panoramic Sky Lounge, which creates a captivating light show on the ceiling of the cabin. 

Deluxe options include rear heated armrests, massaging seats, and BMW’s signature Rear-Seat Entertainment system. Because there are so many customizable features in the 7 series, customers can design the car to be exactly to their liking. 

Wrapping Things Up

After looking at all of the amazing features offered in the esteemed BMW 7 series, it’s no wonder the vehicle line is so expensive. The flagship vehicle of the BMW company, the 7 series is far more expensive than other vehicles due to its branding, the amazing and innovative technology included in the vehicle, and the luxurious interior and exterior designs. 

While some people might say the 7 series isn’t worth it due to high depreciation after purchase, it’s an incredibly luxurious car that many people are interested in. If keeping up with BMW’s latest trends in technology and design appeals to you, the ‘pinnacle’ of BMW’s fleet might just be for you!

Let us not forget the other competitors that also produce premium cars as well—

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